You’re an agency CEO with a client who needs fresh thinking.
Perhaps your client already has a marketing strategy and plan but isn’t getting the results they were expecting or need. Perhaps new competitors are eating their lunch.
You may need to quickly check the client’s positioning versus their customers and competitors first. Use the strong network of your communications planner/strategist. While your creative team will be fizzing with excitement at the prospect of an inspiring new brief, make sure you’re 100% aligned with the outcome the client wants. Ask about the KPIs you need to help shift and the growth expected over the timescale.
One thing
Understand all the marketing activity the client already invests in that works well, not just that covered by your expertise or the brief. Budgets are tight, so you won’t easily convince a client to switch investment from a programme that reliably delivers prospective customers. Even better, increase ROI by amplifying the new communication campaign across everything the client does, collaborating with other client partner agencies.